It is important to use full-featured email marketing application. The application is dispensing double opt-in functionality and an easy-to-use interface for people to automatically subscribe, unsubscribe and change their email addresses or subscription settings. Naturally, Application also automatically process bounces or delivery errors and provide advanced, in-depth tracking and reporting capabilities to measure the effectiveness of campaigns.

Opt-in email marketing is an best way of promoting products, services and events to customers, business leads, members and suppliers who have explicitly requested to receive such email messages. Recipient reacts to email marketing messages can be measured through open-up and click-through tracking. The analysis can be further extended to measure actual sales or membership conversions.

Email Communication is now the most effective and inexpensive marketing tool to reach potential or existing customers. At present marketing scenario, emailing is just the best way to publicize business services. Every small, medium and big businesses are just reluctantly adopting this e-mail communication channel to promote their business offers, new products, important events, corporate news etc.